It would have included travel to Japan, at least until the Fanta Grape project brought Ti to Seattle. That one sort of fell flat when I thought about it. For someone still learning to survive 100 lines at comparatively low gravity, dropping 40 I pieces takes more significantly more skill than clearing 40 lines, which uses close to 15 of these pieces. Manuals for Tetris games before Tetris Worlds didn't specify letter names for the pieces. So I can see how people might be tempted to come up with their own names (e.g. "gun" for J/L, "snake" for S/Z).
The people I play Blokus with alternate between letter/number descriptions ("the 5 I," etc.) and creative names ("the [Hershey] bar," "the hook," "the squiggle," etc.).